The Deceleration We Forgot – A Call for Pragmatic Acceleration!

We didn’t forget the planet. We just forgot the clock.

Intentions were strong – ESG frameworks, climate action, EV innovation, carbon offsets. Progress moved. But not fast enough. The emissions curve didn’t bend it bounced. And time ran quietly ahead.

The Loop That Locked Us In

The global transport sector did move just not forward enough. Hybrids prolonged combustion. EVs added complexity. Offsets delayed transformation. What looked like climate progress was often inertia locked in a feedback loop of partial improvement.

We call it loop inertia. And it may define the 21st century.

The Vehicle Mix Until 2200

Unless something major intervenes, internal combustion engines (ICEs), hybrids and first-gen EVs will dominate roads until well beyond 2100. Not because of technology failure, but because of infrastructure gaps, affordability barriers and geopolitical asymmetry.

Even with global green mandates, systemic de-carbonization will stall if the core isn’t accessible and aligned with all market realities.

The Missing Bridge: Inclusive. Deployable. Human.

We don’t need to wait for perfect global infrastructure.

We need a bridge from where we are to where we must go. A system that works within today’s transport economy. A solution that includes:

  • Incentives for every vehicle, not just new ones or fleets
  • Deployment models that sovereign governments can afford
  • Integration with ESG and SDG metrics
  • Design that centers human behavior, not engineering alone

A solution sovereigns can deploy at scale without waiting on infrastructure alignment.

A Social Engineering Moment

What if transition came with reward not restriction?

What if drivers were nudged instead of coerced?

What if every rickshaw, delivery van, family car and hybrid sedan became part of the solution without needing replacement?

This is not utopia. This is systems thinking. This is behavioral design at scale.

The Earth Didn’t Forget. We Forgot the Acceleration.

The next win won’t come from a battery breakthrough or vehicle ban.

It will come from logic. From data-driven policy. From rewarding what’s already visible.

The planet remembers. The clock is still ticking.

Let’s not orbit. Let’s shift.

Let’s co-design the bridge with governments, businesses, and the global citizen so the road forward leaves no one behind.

Not just for engineers. Not just for Policy makers.

But for every human with a wheel, a will and a win.